Christine Petr

Professeur à l’université de Bretagne Sud, chercheur associé au CREM (université de Rennes 1)

Voir en ligne : page perso

Laboratoire :

LEGO

Discipline :

Sciences de gestion

Thèmes de recherche :

Le comportement du consommateur sur le temps de loisir (pratiques culturelles et touristiques)

Expertise :

Comportement du consommateur

Publications :

[hal-04066367] Tracking stimulated emotions : Potentials of facial expressions to evaluate the performance of a tourism promotion message on the Internet

[...]
[hal-04096298] Measurement of $\Xi_{c}^{+}$ production in $p$Pb collisions at $\sqrt{s_{NN}}=8.16$ TeV at LHCb

A study of prompt $\Xi_c^+$ production in proton-lead collisions is performed with the LHCb experiment at a centre-of-mass energy per nucleon pair of 8.16 TeV in 2016 in $p$Pb and Pb$p$ (...)
[hal-04094642] First measurement of the $|t|$-dependence of incoherent J/$\psi$ photonuclear production

The first measurement of the cross section for incoherent photonuclear production of J/$\psi$ vector meson as a function of the Mandelstam $|t|$ variable is presented. The measurement was carried (...)
[hal-04093625] Search for pairs of muons with small displacements in $pp$ collisions at $\sqrt{s} = 13$ TeV with the ATLAS detector

A search for pairs of opposite electrically charged muons with impact parameters in the millimetre range is presented, using 139 fb$^-1$ of $\sqrts = 13$ TeV $pp$ collision data from the ATLAS (...)
[hal-04093629] Study of charmonium decays to $K^0_S K \pi$ in the $B \to (K^0_S K \pi) K$ channels

A study of the $B^+\to K^0_SK^+K^-\pi^+$ and $B^+\to K^0_SK^+K^+\pi^-$ decays is performed using proton-proton collisions at center-of-mass energies of 7, 8 and 13 TeV at the LHCb experiment. The (...)
[hal-04093627] Test of lepton flavour universality using $B^0 \to D^{*-}\tau^+\nu_{\tau}$ decays with hadronic $\tau$ channels

The branching fraction $\mathcalB(B^0 \to D^*-\tau^+\nu_\tau)$ is measured relative to that of the normalisation mode $B^0 \to D^*-\pi^+\pi^-\pi^+$ using hadronic $\tau^+ \to (...)
[hal-04093602] Search for a new pseudoscalar decaying into a pair of muons in events with a top-quark pair at $\sqrt{s} = 13$ TeV with the ATLAS detector

A search for a new pseudoscalar $a$-boson produced in events with a top-quark pair, where the $a$-boson decays into a pair of muons, is performed using $\sqrts = 13$ TeV $pp$ collision data (...)
[hal-04093619] Search for single production of vector-like $T$ quarks decaying into $Ht$ or $Zt$ in $pp$ collisions at $\sqrt{s}=13$ TeV with the ATLAS detector

This paper describes a search for the single production of an up-type vector-like quark ($T$) decaying as $T \rightarrow Ht$ or $T \rightarrow Zt$. The search utilises a dataset of $pp$ (...)
[hal-04093013] Search in diphoton and dielectron final states for displaced production of Higgs or $Z$ bosons with the ATLAS detector in $\sqrt{s} = 13$ TeV $pp$ collisions

A search is presented for displaced production of Higgs bosons or $Z$ bosons, originating from the decay of a neutral long-lived particle (LLP) and reconstructed in the decay modes $H\rightarrow (...)
[hal-04092390] Search for heavy Majorana or Dirac neutrinos and right-handed $W$ gauge bosons in final states with charged leptons and jets in $pp$ collisions at $\sqrt{s}=13$ TeV with the ATLAS detector

A search for heavy right-handed Majorana or Dirac neutrinos $N_\mathrmR$ and heavy right-handed gauge bosons $W_\mathrmR$ is performed in events with energetic electrons or muons, with the same (...)
[hal-04093004] Search for high-mass $W\gamma$ and $Z\gamma$ resonances using hadronic W/Z boson decays from 139 fb$^{-1}$ of $pp$ collisions at $\sqrt{s}=$ 13 TeV with the ATLAS detector

A search for high-mass charged and neutral bosons decaying to $W\gamma$ and $Z\gamma$ final states is presented in this paper. The analysis uses a data sample of $\sqrts = 13$ TeV proton-proton (...)
[hal-04092377] Observation of an excess of di-charmonium events in the four-muon final state with the ATLAS detector

A search is made for potential $cc\barc\barc$ tetraquarks decaying into a pair of charmonium states in the four muon final state using proton-proton collision data at $\sqrts=13$ TeV, (...)
[hal-04093016] Performance of the reconstruction of large impact parameter tracks in the inner detector of ATLAS

Searches for long-lived particles (LLPs) are among the most promising avenues for discovering physics beyond the Standard Model at the Large Hadron Collider (LHC). However, displaced signatures (...)
[hal-04092046] Search for an axion-like particle with forward proton scattering in association with photon pairs at ATLAS

A search for forward proton scattering in association with light-by-light scattering mediated by an axion-like particle is presented, using the ATLAS Forward Proton spectrometer to detect (...)
[hal-04092389] Test of CP-invariance of the Higgs boson in vector-boson fusion production and its decay into four leptons

A search for CP violation in the decay kinematics and vector-boson production of the Higgs boson is performed in the $H \to ZZ^* \to 4\ell$ ($\ell = e,\mu$) decay channel. The results are based (...)
[hal-04083908] Search for top squark pair production in a final state with at least one hadronically decaying tau lepton in proton-proton collisions at $\sqrt{s}$ = 13 TeV

A search for pair production of the supersymmetric partner of the top quark, the top squark, in proton-proton collisions at $\sqrts$ = 13 TeV is presented in final states containing at least one (...)
[hal-04082431] Higher-order correlations between different moments of two flow amplitudes in Pb$-$Pb collisions at $\sqrt{s_{\rm NN}}=5.02$ TeV

The correlations between different moments of two flow amplitudes, extracted with the recently developed asymmetric cumulants, are measured in Pb$-$Pb collisions at $\sqrts_\rm NN = 5.02$ TeV (...)
[hal-04081192] Precision measurement of $\it{CP} $ violation in the penguin-mediated decay $B_s^{0}\rightarrow\phi\phi$

A flavor-tagged time-dependent angular analysis of the decay $B_s^0\rightarrow\phi\phi$ is performed using $pp$ collision data collected by the LHCb experiment at $\sqrts=13$ TeV, the (...)
[hal-04080043] Search for $D^{*}(2007)^0\to\mu^+\mu^-$ in $B^-\to\pi^-\mu^+\mu^-$ decays

The very rare $D^*(2007)^0\to\mu^+\mu^-$ decay is searched for by analysing $B^-\to\pi^-\mu^+\mu^-$ decays. The analysis uses a sample of beauty mesons produced in proton-proton collisions (...)
[hal-04066402] Impact of Access Conditions to intention to visit a country : Differential Effects of Awful versus Marvelous Experiences at the Airport

[...]
[hal-04080002] Evidence of off-shell Higgs boson production from $ZZ$ leptonic decay channels and constraints on its total width with the ATLAS detector

This Letter reports on a search for off-shell production of the Higgs boson using 139 $\textrmfb^-1$ of $pp$ collision data at $\sqrts=$ 13 TeV collected by the ATLAS detector at the Large Hadron (...)
[hal-04079996] Search for top-philic heavy resonances in $pp$ collisions at $\sqrt{s}=13$ TeV with the ATLAS detector

A search for associated production of a heavy $Z’$ boson with a top-quark or a top-antitop-quark pair, and decaying into a $t\bart$ pair is presented. The search uses the data recorded by the (...)
[hal-04080077] Fiducial and differential cross-section measurements for the vector-boson-fusion production of the Higgs boson in the $H \rightarrow WW^{\ast} \rightarrow e\nu\mu\nu$ decay channel at 13 $\text{TeV}$ with the ATLAS detector

The vector-boson production cross-section for the Higgs boson decay in the $H \rightarrow WW^\ast \rightarrow e\nu\mu\nu$ channel is measured as a function of kinematic observables sensitive to (...)
[hal-04075513] Data-driven precision determination of the material budget in ALICE

The knowledge of the material budget with a high precision is fundamental for measurements of direct photon production using the photon conversion method due to its direct impact on the total (...)
[hal-04075637] New techniques for jet calibration with the ATLAS detector

A determination of the jet energy scale is presented using proton$-$proton collision data with a centre-of-mass energy of $\sqrts=13$ TeV, corresponding to an integrated luminosity of 140 fb$^-1$ (...)
[hal-04075638] Inclusive and differential cross-sections for dilepton $t\bar{t}$ production measured in $\sqrt{s}=13~;$TeV $pp$ collisions with the ATLAS detector

Differential and double-differential distributions of kinematic variables of leptons from decays of top-quark pairs ($t\bart$) are measured using the full LHC Run 2 data sample collected with the (...)
[hal-04075539] Observation of the $\Upsilon$(3S) meson and suppression of $\Upsilon$ states in PbPb collisions at $\sqrt{s_\mathrm{NN}}$ = 5.02 TeV

The production of $\Upsilon$(2S) and $\Upsilon$(3S) mesons in lead-lead (PbPb) and proton-proton (pp) collisions is studied in their dimuon decay channel using the CMS detector at the LHC. The (...)
[hal-04075519] Measurement of inclusive J/$\psi$ pair production cross section in pp collisions at $\sqrt{s} = 13$ TeV

The production cross section of inclusive J/$\psi$ pairs in pp collisions at a centre-of-mass energy $\sqrts = 13$ TeV is measured with ALICE. The measurement is performed for J/$\psi$ in the (...)
[hal-04075644] Observation of four-top-quark production in the multilepton final state with the ATLAS detector

This paper presents the observation of four-top-quark ($t\bartt\bart$) production in proton-proton collisions at the LHC. The analysis is performed using an integrated luminosity of 140 fb$^-1$ (...)
[hal-04075535] Inclusive and multiplicity dependent production of electrons from heavy-flavour hadron decays in pp and p$-$Pb collisions

Measurements of the production of electrons from heavy-flavour hadron decays in pp collisions at $\sqrts = 13$ TeV at midrapidity with the ALICE detector are presented down to a transverse (...)
[hal-04075532] Measurements of inclusive J/$\psi$ production at midrapidity and forward rapidity in Pb$-$Pb collisions at $\sqrt{s_{\mathrm{NN}}}$ = 5.02 TeV

The measurements of the inclusive J/$\psi$ yield at midrapidity ($\left | y \right | < 0.9$) and forward rapidity (2.5 $< y <$ 4) in Pb$-$Pb collisions at $\sqrts_\mathrmNN=5.02$ TeV (...)
[hal-04075534] Measurement of the angle between jet axes in Pb$-$Pb collisions at $\sqrt{s_{\rm NN}} = 5.02$ TeV

This letter presents the first measurement of the angle between different jet axes (denoted as $\DeltaR$) in Pb$-$Pb collisions. The measurement is carried out in the 0$-$10% most-central events (...)
[hal-04075631] Measurement of the Sensitivity of Two-Particle Correlations in $pp$ Collisions to the Presence of Hard Scatterings

A key open question in the study of multi-particle production in high-energy $pp$ collisions is the relationship between the "ridge’’ - observed azimuthal correlations between particles in the (...)
[hal-04075526] Study of the p$-$p$-$K$^+$ and p$-$p$-$K$^-$ dynamics using the femtoscopy technique

The interactions of kaons (K) and antikaons ($\mathrm\overlineK$) with few nucleons (N) were studied so far using kaonic atom data and measurements of kaon production and interaction yields in (...)
[hal-04062079] Search for heavy long-lived multi-charged particles in the full LHC Run 2 $pp$ collision data at $\sqrt{s}$ = 13 TeV using the ATLAS detector

A search for heavy long-lived multi-charged particles is performed using the ATLAS detector at the LHC. Data collected in 2015-2018 at $\sqrts$ = 13 TeV from $pp$ collisions corresponding to an (...)
[hal-04057484] Comparison of inclusive and photon-tagged jet suppression in 5.02 TeV Pb+Pb collisions with ATLAS

Parton energy loss in the quark-gluon plasma (QGP) is studied with a measurement of photon-tagged jet production in 1.7 nb$^-1$ of Pb+Pb data and 260 pb$^-1$ of $pp$ data, both at (...)
[hal-04053820] Search for excited $\tau$-leptons and leptoquarks in the final state with $\tau$-leptons and jets in pp collisions at $\sqrt{s} = 13$ TeV with the ATLAS detector

A search is reported for excited $\tau$-leptons and leptoquarks in events with two hadronically decaying $\tau$-leptons and two or more jets. The search uses proton-proton (pp) collision data at (...)
[hal-04089777] Inborn errors of OAS–RNase L in SARS-CoV-2–related multisystem inflammatory syndrome in children

Multisystem inflammatory syndrome in children (MIS-C) is a rare and severe condition that follows benign COVID-19. We report autosomal recessive deficiencies of OAS1 , OAS2 , or RNASEL in five (...)
[hal-03509554] Constraining hadronization mechanisms with $\rm \Lambda_{\rm c}^{+}$/D$^0$ production ratios in Pb-Pb collisions at $\sqrt{s_{\rm NN}} = 5.02$ TeV

The production of prompt $\rm \Lambda_\rm c^+$ baryons at midrapidity ($|y|<0.5$) was measured in central (0-10%) and mid-central (30-50%) Pb-Pb collisions at the center-of-mass energy per (...)
[hal-02564632] Observation of electroweak production of two jets and a $Z$-boson pair

Electroweak symmetry breaking explains the origin of the masses of elementary particles through their interactions with the Higgs field. Besides the measurements of the Higgs boson properties, (...)
[hal-03377528] Inclusive quarkonium production in pp collisions at $\sqrt{s} = 5.02$ TeV

This article reports on the inclusive production cross section of several quarkonium states, $\mathrmJ/\psi$, $\psi \rm (2S)$, $\Upsilon\rm(1S)$, $\Upsilon\rm(2S)$, and $\Upsilon\rm(3S)$, (...)
[hal-03574742] First measurement of the absorption of $^{3}\overline{\rm He}$ nuclei in matter and impact on their propagation in the galaxy

Antimatter particles such as positrons and antiprotons abound in the cosmos. Much less common are light antinuclei, composed of antiprotons and antineutrons, which can be produced in our galaxy (...)
[hal-04066417] Smart Culture Challenges in developing countries : The case of Mexico -Exploring UNESCO Creatives Fields from a Citizen Perspective

[...]
[hal-04094550] Measurement of the total and differential Higgs boson production cross-sections at $ \sqrt{s} $ = 13 TeV with the ATLAS detector by combining the H → ZZ$^{*}$→ 4ℓ and H → γγ decay channels

The total and differential Higgs boson production cross-sections are measured through a combined statistical analysis of the H → ZZ$^*$ → 4ℓ and H → γγ decay channels. The results are based on a (...)
[hal-04105988] Measurement of the Bs0→μ+μ− decay properties and search for the B0 → μ+μ− decay in proton-proton collisions at s=13TeV

Measurements are presented of the Bs0→μ+μ− branching fraction and effective lifetime, as well as results of a search for the B0→μ+μ− decay in proton-proton collisions at s=13TeV at the LHC. The analysis (...)
[hal-04066147] L’urgence de l’hygiène numérique : le monde d’après les données personnelles

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[hal-04066410] Regional preference or chauvinism in data ? Experimental study of the impact of territorialization argument on consent to share and reuse data

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[hal-04066180] Introduction générale de l’ouvrage

[...]
[hal-03442481] Observation of triple J/$\psi$ meson production in proton-proton collisions at $\sqrt{s}$ = 13 TeV

The first observation of the simultaneous production of three J/$\psi$ mesons in proton-proton (pp) collisions is presented, based on a data sample collected by the CMS experiment at a (...)
[hal-03932306] Respiratory support in patients with severe COVID-19 in the International Severe Acute Respiratory and Emerging Infection (ISARIC) COVID-19 study : a prospective, multinational, observational study

Background : Up to 30% of hospitalised patients with COVID-19 require advanced respiratory support, including high-flow nasal cannulas (HFNC), non-invasive mechanical ventilation (NIV), or (...)

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Petr C. (2015), How to make heritage site tourists become monument visitors, Tourism Management, Vol. 51, December, 247-262.

Petr C., R. Belk and A. Decrop (2015), Videography in Marketing Research : Mixing Art and Science, Arts Marketing : an International Journal, 5(1), 73-102

Petr C. (2014), Hotels : The Human Dimension of Hospitality, Book Review, International Journal of Contemporary Hospitality Management, 26(1), 156-158.

Gueguen N., Petr C. et Jacob C. (2010), Media richness and Internet exploration, International Journal of Tourism Research, 12(3), 303-305.

Petr C. et Hess-Miglioretti A. (2010), La méthode des tables d’information : un renouvellement grâce à Internet ?, Décision Marketing, N°57, 1-12.

Petr C. (2009), Fame is Not Always a Positive Asset for Heritage Equity ! Some Clues from Buying Intentions of National Tourists, Journal of Travel and Tourism Marketing, Volume 26, Issue 1, 1-18.

Bourgeon-Renault D., Urbain C., Gombault A., Le Gall-Ely M., Petr C. (2009), Gratuité et valeur attachée à l’objet de consommation culturelle : le cas des musées et des monuments, Décision Marketing, n°54, Avril-Juin, 51-62.

Le Gall-Ely M., Urbain C., Bourgeon-Renault D., Gombault A., Petr C. (2008), La gratuité : un prix !, Revue Française de Gestion, N°128 (6), 35-51.

Bourgeon-Renault D., Petr C., Gombault A., Le Gall-Ely M., Urbain C. (2007), Les effets positifs de la gratuité sur le processus de décision du consommateur : le cas de la visite des musées et des monuments, Revue Française de Marketing, Décembre, N°215, 5/5, 57-79.

Petr C. (2007), Why occasional theatre attendance do not subscribe in France ?, International Journal of Arts Management, 9(2), p. 51-61.

Le Gall-Ely M., Urbain C., Gombault A., Bourgeon-Renault D., Petr C. (2007), Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments, Recherche et applications en Marketing, 22(2), 23-38.

Le Gall-Ely M., Urbain C., Bourgeon-Renault D., Gombault A., Petr C. (2007), Free admission in museums and monuments : An exploration of some perceptions of the audiences, International Journal of Nonprofit and Voluntary Sector Marketing, 13(1), 57-72

Petr C. (2006), Why occasional theatre attendance do not subscribe in France ?, International Journal of Arts Management, 9, winter (2), 20 pages.

Guéguen N., C. Petr (2006), Odors and consumer behavior in a restaurant, International Journal of Hospitality Management, vol. 25, 335-339.

Petr C., N. Guéguen (2006), Beginner Research on Tourism and the Tourist : Beware of words and carricatures !, Tourism Analysis, volume 11, 14 pages.

Bourgeon-Renault D., M. Le Gall-Ely, A. Gombault, C. Petr et C. Urbain (2006), An experiential approach to the consumption of art and culture : the case of museums and monuments, International Journal of Arts Management, 9, autumn (1), 35-47.

Guéguen N. , C. Petr (2005), Prix à terminaison 9 et influence du comportement d’achat : une évaluation lors d’une vente en porte-à-porte, La Revue des Sciences de Gestion, n°214-215, 55- 62.

Ouvrages

Petr C. (2015), Le Marketing du Tourisme, Edition : Dunod, collection Topo, 128p, 2nde édition.

Petr C. et G. Boulbry (2015), 10 cas de communication, Edition : Dunod, 1ière édition.

Clarke A., Chen W. et Petr C. (2011), L’accueil international : concepts et cas de management, Edition : De Boeck, 446 pages

Petr C. (2011), Marketingul Turismului, Edition : C.H. Beck, Afaceri, 120p. [Ouvrage « Le Marketing du tourisme » traduit en Roumain]

Petr C. (2010), Le Marketing du Tourisme, Edition : Dunod, collection Topo, 128p.

Gombault A., Petr C., Bourgeon-Renault D., Le Gall M. et Urbain C. (2006), La gratuité des musées et des monuments côté publics Représentations, projets d’usage et comportements des publics, Edition : La Documentation Française, collection « Questions de Culture », 415p.

Chapitres d’ouvrage

Bourgeon-Renault D., A. Gombault, S. Debenedetti et C. Petr (2014), Introduction générale de l’ouvrage, Edition : Dunod, ouvrage coordonné par le Professeur D. Bourgeon-Renault, Paris. [Deuxième édition, 1ière édition en 2009].

Petr C. (2014), Faire une étude de public, Marketing de l’Art et de la Culture, Edition : Dunod, ouvrage coordonné par le Professeur D. Bourgeon-Renault, Paris. [Deuxième édition, 1ière édition en 2009].

Gauzente C., P. Kuntz-Cosperec et C. Petr (2014), La place des médias sociaux dans la communication des institutions culturelles : une étude exploratoire, Internet : Interactions et Interfaces, L’Harmattan, 211-225.

Petr C. et E. N’Gary (2014), L’œuvre vue à travers une tablette mobile : quid des comportements d’appropriation culturelle et des modes de reception artistique, Internet : Interactions et Interfaces, L’Harmattan, 227-247.

Petr C. (2012), Des consommateurs aux consommations : vers un changement de référentiel ?, Marketing : nouveaux enjeux, nouvelles perspectives, Edition : Presses Universitaires de Rennes.

Petr C. (2010), E-tourisme : L’influence des technologies de l’information sur le consommateur, Consommateur et consommation touristiques : Comprendre les comportements du touriste pour améliorer son efficacité marketing, Edition : De Boeck.

Petr C. (2010), L’abonnement au théâtre : des mythes de la fidélité aux pistes d’une fidélisation véritable, Marketing des activités culturelles, Edition : Viubert, ouvrage collectif sous la direction de I. Assassi, D. Bourgeon-Renault et M. Filser.

Petr C. (2009), Faire une étude de public, Marketing de l’Art et de la Culture, Edition : Dunod, ouvrage coordonné par le Professeur D. Bourgeon-Renault, Paris, 107-135.
Ouvrage ayant reçu une distinction par l’Académie des Sciences Commerciales (15 avril 2010)

Gombault A. et Petr C. (2008), La réputation des musées et des monuments superstars, Patrimoine et Mondialisation, Collection « Administration et aménagement du territoire », Edition : L’Harmattan, 15 pages.

Petr C. (2006), Interprétation du discours et perspective sémiotique : du schéma narratif au carré sémiotique, Interprétation de discours, sous la direction scientifique du Professeur Philippe Robert-Demontrond, Edition : Apogée, Rennes.

Petr C. (2004), Etudier les comportements : pratiques de collecte et d’analyse des observations comportementales, Observation et Expérimentation, sous la direction scientifique du Professeur Philippe Robert-Demontrond, Edition : Apogée, Rennes.

Petr C. (2002), Marketing Direct et information géographique, Le géomarketing, méthodes et stratégies du marketing spatial, sous la direction scientifique du Professeur Gérard Cliquet, Collection : Lavoisier, série « Aménagement et gestion du territoire », Edition : Hermès, Paris.

En langue anglaise

Petr C. (2016 – forthcoming in september), New Trends in Travel Marketing (new issues and changes during the past 10 years), SAGE International Encyclopedia of Travel and Tourism, on the behalf of Linda Lowry and J. Geoffrey Golson, publication in September

I.G.A.O. Suryawardani, A. Suryawan Wiranatha, C. Petr (2016), Factors Affecting Willingness of Foreign Tourists to Spend Money in Benefiting Local People, in Development of Tourism and the Hospitality Industry in Southeast Asia, Purnendu Mandal and John Vong (Eds), Managing the Asian Century, 13-36.

Petr C. (2009), E-tourist behaviour : The influence of IT on consumer behaviour in a tourism context, in Handbook of Tourist Behavior : Theory & Practice, (eds.) Metin Kozak & Alain Decrop, Edition : Routledge, 26 pages.

Petr C. (2006), Direct marketing and geographic information, Geomarketing : Methods and Strategies in Spatial Marketing, (ed.) Gérard Cliquet, ISTE, London.
Traduction du chapitre d’ouvrage édité en 2002 en langue Française.

Vidéographie

Petr C. (2015), Experiencing Contemporary Arts : a Reexamination of Fun, Feeling and Fantasy, (23m), , First presentation at the Association of Consumer Researc( ACR), North American Conference in New Orleans, November.
https://acrwebsite.org/search/view-acr-film.aspx?Id=172

Conférences nationales

Petr C. (2016), L’effet réflexif salvateur du pouvoir grossissant d’une étude exploratoire sur une nouvelle pratique managériale : le cas des chartes éditoriales sociales, Les Etats Généraux du Management (EGM 2016) : L’impact de la recherche en Gestion, 26 et 27 mai, Toulouse.

Bourgeon-Renault D., M. Derbaix M., E. Jarrier, et C. Petr (2016), Transmédia et Expérience de consommation, 2ième journée de recherche en Marketing du Grand, Reims, 1er Avril.

Ertus P., C. Petr, et C. Jacob (2016), A quoi le consommateur associe les « produits du terroir » ? proposition d’une typologie, 2ième journée de recherche en Marketing du Grand, Reims, 1er Avril.

Petr C. (2015), Les chartes éditoriales sociales sur Internet : perception et pertinence pour l’organisation, 13ième séminaire de Marsouin, Usage & NTIC, St Jacut de la Mer (22), 21-22 mai.

Paris F. et C. Petr (2015), Le pouvoir émotionnel des promotions monétaires : un prix réduit, ce n’est pas qu’une question d’argent, (JRMGE1) Journée de Recherche en Marketing du Grand Est, 27 mars, Dijon.

Conférence internationale

Bourgeon-Renauld D., Petr C. and E. Jarrier (2015), Le « transmédia » au service de la médiation dans le domaine des arts et de la culture : Quand Internet est la clef d’entrée !, AIMAC (Association Internationale du Management des Arts et de la Culture) , Aix-Marseille, 26th-1 July