Christine Petr

Professeur à l’université de Bretagne Sud, chercheur associé au CREM (université de Rennes 1)

Voir en ligne : page perso

Laboratoire :

LEGO

Discipline :

Sciences de gestion

Thèmes de recherche :

Le comportement du consommateur sur le temps de loisir (pratiques culturelles et touristiques)

Expertise :

Comportement du consommateur

Publications :

[hal-03697848] Corrigendum : Overview of Cattle Diseases Listed Under Category C, D or E in the Animal Health Law for Which Control Programmes Are in Place Within Europe

[...]
[hal-03613430] First measurement of the $Z\rightarrow \mu^+ \mu^-$ angular coefficients in the forward region of $pp$ collisions at $\sqrt{s}=13$ TeV

The first study of the angular distribution of $\mu^+ \mu^-$ pairs produced in the forward rapidity region via the Drell-Yan reaction $pp \rightarrow \gamma^*/Z +X \rightarrow l^+ l^- + X$ is (...)
[hal-03613409] Study of $B_c^+\to J/\psi D_s^+$ and $B_c^+\to J/\psi D_s^{*+}$ decays in $pp$ collisions at $\sqrt{s} = 13$ TeV with the ATLAS detector

A study of $B_c^+\to J/\psi D_s^+$ and $B_c^+\to J/\psi D_s^*+$ decays using 139 fb$^-1$ of integrated luminosity collected with the ATLAS detector from $\sqrts = 13$ TeV $pp$ collisions at the (...)
[hal-03610570] Search for new particles in an extended Higgs sector with four b quarks in the final state at $\sqrt{s}$ = 13 TeV

A search for an extended Higgs sector, characterized by a massive resonance X decaying to a pair of spin-0 bosons $\phi$ that themselves decay to pairs of bottom quarks, is presented. The (...)
[hal-03610577] Search for events with a pair of displaced vertices from long-lived neutral particles decaying into hadronic jets in the ATLAS muon spectrometer in pp collisions at $\sqrt{s}=13$ TeV

A search for events with two displaced vertices from long-lived particles (LLP) pairs using data collected by the ATLAS detector at the LHC is presented. This analysis uses 139 fb$^-1$ of (...)
[hal-03608988] Search for a W’ boson decaying to a vector-like quark and a top or bottom quark in the all-jets final state at $\sqrt{s}$ = 13 TeV

A search is presented for a heavy W’ boson resonance decaying to a B or T vector-like quark and a t or a b quark, respectively. The analysis is performed using proton-proton collisions collected (...)
[hal-03608992] Measurements of jet observables sensitive to $b$-quark fragmentation in $t\bar{t}$ events at the LHC with the ATLAS detector

Several observables sensitive to the fragmentation of $b$-quarks into $b$-hadrons are measured using 36 fb$^-1$ of $\sqrt s = 13$ TeV proton-proton collision data collected with the ATLAS (...)
[hal-03608990] Measurement of the Drell-Yan forward-backward asymmetry at high dilepton masses in proton-proton collisions at $\sqrt{s}$ = 13 TeV

A measurement of the forward-backward asymmetry of pairs of oppositely charged leptons (dimuons and dielectrons) produced by the Drell-Yan process in proton-proton collisions is presented. The (...)
[hal-03601328] Measurement of the polarisation of single top quarks and antiquarks produced in the $t$-channel at $\sqrt{s}=13$ TeV and bounds on the $tWb$ dipole operator from the ATLAS experiment

A simultaneous measurement of the three components of the top-quark and top-antiquark polarisation vectors in $t$-channel single-top-quark production is presented. This analysis is based on data (...)
[hal-03601409] Nuclear modification of $\Upsilon$ states in pPb collisions at $\sqrt{s_\mathrm{NN}}$ = 5.02 TeV

Production cross sections of $\Upsilon$(1S), $\Upsilon$(2S), and $\Upsilon$(3S) states decaying into \muplusmuminus in proton-lead (pPb) collisions are reported using data collected by the CMS (...)
[hal-03599558] Search for Higgs boson pair production in the four b quark final state in proton-proton collisions at $\sqrt{s}$ = 13 TeV

A search for pairs of Higgs bosons produced via gluon and vector boson fusion is presented, focusing on the four b quark final state. The data sample consists of proton-proton collisions at a (...)
[hal-03594211] Search for invisible Higgs-boson decays in events with vector-boson fusion signatures using 139 $\text{fb}^{-1}$ of proton-proton data recorded by the ATLAS experiment

A direct search for Higgs bosons produced via vector-boson fusion and subsequently decaying into invisible particles is reported. The analysis uses 139 $\textfb^-1$ of $pp$ collision data at a (...)
[hal-03591193] Search for new physics in the lepton plus missing transverse momentum final state in proton-proton collisions at $\sqrt{s}$ = 13 TeV

A search for physics beyond the standard model (SM) in final states with an electron or muon and missing transverse momentum is presented. The analysis uses data from proton-proton collisions at (...)
[hal-03591192] First evidence for off-shell production of the Higgs boson and measurement of its width

The first evidence for off-shell Higgs production is reported in the final state with two Z bosons decaying into either four charged leptons (muons or electrons), or two charged leptons and two (...)
[hal-03583442] Search for type-III seesaw heavy leptons in leptonic final states in $pp$ collisions at $\sqrt{s} = 13$ TeV with the ATLAS detector

A search for the pair production of heavy leptons as predicted by the type-III seesaw mechanism is presented. The search uses proton-proton collision data at a centre-of-mass energy of 13 TeV, (...)
[hal-03583443] Two-particle Bose-Einstein correlations in pp collisions at ${\sqrt{s} = 13}$ TeV measured with the ATLAS detector at the LHC

This paper presents studies of Bose-Einstein correlations (BEC) in proton-proton collisions at a centre-of-mass energy of 13 TeV, using data from the ATLAS detector at the CERN Large Hadron (...)
[hal-03574745] Measurement of beauty production via non-prompt ${\rm D}^{0}$ mesons in Pb-Pb collisions at $\sqrt{s_{\rm NN}}$ = 5.02 TeV

The production of non-prompt $\rm D^0$ mesons from beauty-hadron decays was measured at midrapidity ($\left| y \right| < 0.5$) in Pb-Pb collisions at a nucleon-nucleon center-of-mass energy of (...)
[hal-03574280] Measurements of the Higgs boson inclusive and differential fiducial cross-sections in the diphoton decay channel with $pp$ collisions at $\sqrt{s} = 13$ TeV with the ATLAS detector

A measurement of inclusive and differential fiducial cross-sections for the production of the Higgs boson decaying into two photons is performed using $139 \textfb^-1$ of proton—proton collision (...)
[hal-03574742] First measurement of the absorption of $^{3}\overline{\rm He}$ nuclei in matter and impact on their propagation in the galaxy

Antimatter particles such as positrons and antiprotons abound in the cosmos. Much less common are light antinuclei, composed of antiprotons and antineutrons, which can be produced in our galaxy (...)
[hal-03572530] Observation of $WWW$ production in $pp$ collisions at $\sqrt{s} = 13 TeV with the ATLAS detector

This Letter reports the observation of $WWW$ production and a measurement of its cross section using 139 $\textfb^-1$ of proton—proton collision data recorded at a center-of-mass energy of 13 TeV (...)
[hal-03559833] Search for the decay $B^0\to\phi\mu^+\mu^-$

A search for the decay $B^0\to\phi\mu^+\mu^-$ is performed using proton-proton collisions at centre-of-mass energies of 7, 8, and 13 TeV collected by the LHCb experiment and corresponding to an (...)
[hal-03560355] Direct constraint on the Higgs-charm coupling from a search for Higgs boson decays into charm quarks with the ATLAS detector

A search for the Higgs boson decaying into a pair of charm quarks is presented. The analysis uses proton-proton collisions to target the production of a Higgs boson in association with a (...)
[hal-03559662] Identification of hadronic tau lepton decays using a deep neural network

A new algorithm is presented to discriminate reconstructed hadronic decays of tau leptons ($\tau_\mathrmh$) that originate from genuine tau leptons in the CMS detector against $\tau_\mathrmh$ (...)
[hal-03559650] Search for resonances decaying to three W bosons in proton-proton collisions at $\sqrt{s}$ = 13 TeV

A search for resonances decaying into a W boson and a radion, where the radion decays into two W bosons, is presented. The data analyzed correspond to an integrated luminosity of 138 fb$^-1$ (...)
[hal-03553985] Measurements of Higgs boson production cross-sections in the $H\to\tau^{+}\tau^{-}$ decay channel in $pp$ collisions at $\sqrt{s}=13\,\text{TeV}$ with the ATLAS detector

Measurements of the production cross-sections of the Standard Model (SM) Higgs boson ($H$) decaying into a pair of $\tau$-leptons are presented. The measurements use data collected with the ATLAS (...)
[hal-03547258] Search for long-lived heavy neutral leptons with displaced vertices in proton-proton collisions at $\sqrt{s}$ =13 TeV

A search for heavy neutral leptons (HNLs), the right-handed Dirac or Majorana neutrinos, is performed in final states with three charged leptons (electrons or muons) using proton-proton collision (...)
[hal-03547253] First study of the two-body scattering involving charm hadrons

This Letter presents the first measurement of the interaction between charm hadrons and nucleons. The two-particle momentum correlations of $\mathrmpD^-$ and $\mathrm\overlinepD^+$ pairs are (...)
[hal-03537223] Search for long-lived charginos based on a disappearing-track signature using 136 fb$^{-1}$ of $pp$ collisions at $\sqrt{s}$ = 13 TeV with the ATLAS detector

A search for long-lived charginos produced either directly or in the cascade decay of heavy prompt gluino states is presented. The search is based on proton-proton collision data collected at a (...)
[hal-03533915] Search for high-mass resonances decaying to a jet and a Lorentz-boosted resonance in proton-proton collisions at $\sqrt{s}$ = 13 TeV

A search is reported for high-mass hadronic resonances that decay to a parton and a Lorentz-boosted resonance, which in turn decays into a pair of partons. The search is based on data collected (...)
[hal-03531738] Search for resonances decaying to three W bosons in the hadronic final state in proton-proton collisions at $\sqrt{s}$ = 13 TeV

A search for Kaluza-Klein excited vector boson resonances, W$_\mathrmKK$, decaying in cascade to three W bosons via a scalar radion R, W$_\mathrmKK$$\to$ WR $\to$ WWW, with two or three massive (...)
[hal-03515033] Probing charm quark dynamics via multiparticle correlations in PbPb collisions at $\sqrt{s_\mathrm{NN}}$ =5.02 TeV

Multiparticle azimuthal correlations of prompt D$^0$ mesons are measured in PbPb collisions at a nucleon-nucleon center-of-mass energy of $\sqrts_\mathrmNN$ =5.02 TeV. The data, collected using (...)
[hal-03514350] Search for resonant production of strongly coupled dark matter in proton-proton collisions at 13 TeV

The first collider search for dark matter arising from a strongly coupled hidden sector is presented and uses a data sample corresponding to 138 fb$^-1$, collected with the CMS detector at the (...)
[hal-03514543] Search for Higgs boson pair production in the two bottom quarks plus two photons final state in $pp$ collisions at $\sqrt{s}=13$ TeV with the ATLAS detector

Searches are performed for nonresonant and resonant di-Higgs boson production in the $b\barb\gamma\gamma$ final state. The data set used corresponds to an integrated luminosity of 139 fb$^-1$ of (...)
[hal-03513731] Constraints on the CKM angle $\gamma$ from $B^\pm\rightarrow Dh^\pm$ decays using $D\rightarrow h^\pm h^{\prime\mp}\pi^0$ final states

A data sample collected with the LHCb detector, corresponding to an integrated luminosity of $9 \rm fb^-1$, is used to measure $CP$ observables in $B^\pm \to D h^\pm$ decays, where $h^(\prime)$ (...)
[hal-03513733] Modelling and computational improvements to the simulation of single vector-boson plus jet processes for the ATLAS experiment

This paper presents updated Monte Carlo configurations used to model the production of single electroweak vector bosons (W, Z/$\gamma^*$) in association with jets in proton-proton collisions for (...)
[hal-03509554] Constraining hadronization mechanisms with $\rm \Lambda_{\rm c}^{+}$/D$^0$ production ratios in Pb-Pb collisions at $\sqrt{s_{\rm NN}} = 5.02$ TeV

The production of prompt $\rm \Lambda_\rm c^+$ baryons at midrapidity ($|y|<0.5$) was measured in central (0-10%) and mid-central (30-50%) Pb-Pb collisions at the center-of-mass energy per (...)
[hal-03509477] Precision measurement of forward $Z$ boson production in proton-proton collisions at $\sqrt{s} = 13$ TeV

A precision measurement of the $Z$ boson production cross-section at $\sqrts = 13$ TeV in the forward region is presented, using $pp$ collision data collected by the LHCb detector, corresponding (...)
[hal-03235647] Charm-quark fragmentation fractions and production cross section at midrapidity in pp collisions at the LHC

Recent pT-integrated cross-section measurements of the ground-state charm mesons and baryons, D0, D+, Ds+, Λc+, and Ξc0, are used to evaluate the charm fragmentation fractions and production (...)
[hal-03482018] Search for flavour-changing neutral-current interactions of a top quark and a gluon in pp collisions at $\sqrt{s}=13$ TeV with the ATLAS detector

A search is presented for the production of a single top quark via left-handed flavour-changing neutral-current (FCNC) interactions of a top quark, a gluon and an up or charm quark. Two (...)
[hal-03372880] Production of light (anti)nuclei in pp collisions at $ \sqrt{s} $ = 13 TeV

Understanding the production mechanism of light (anti)nuclei is one of the key challenges of nuclear physics and has important consequences for astrophysics, since it provides an input for (...)
[hal-03388601] Prompt and non-prompt J/ψ production cross sections at midrapidity in proton-proton collisions at $ \sqrt{\mathrm{s}} $ = 5.02 and 13 TeV

The production of J/ψ is measured at midrapidity (|y| < 0.9) in proton-proton collisions at $ \sqrts $ = 5.02 and 13 TeV, through the dielectron decay channel, using the ALICE detector at the (...)
[hal-03611512] Search for neutral long-lived particles in $pp$ collisions at $ \sqrt{s} $ = 13 TeV that decay into displaced hadronic jets in the ATLAS calorimeter

A search for decays of pair-produced neutral long-lived particles (LLPs) is presented using 139 fb$^−1$ of proton-proton collision data collected by the ATLAS detector at the LHC in 2015–2018 at a (...)
[hal-03369959] Measurement of the c-jet mistagging efficiency in $t\bar{t}$ events using pp collision data at $\sqrt{s}=13$ $\text {TeV}$ collected with the ATLAS detector

A technique is presented to measure the efficiency with which c-jets are mistagged as b-jets (mistagging efficiency) using $t\bart$ events, where one of the W bosons decays into an electron or (...)
[hal-03552514] Search for single production of a vector-like $T$ quark decaying into a Higgs boson and top quark with fully hadronic final states using the ATLAS detector

A search is made for a vector-like $T$ quark decaying into a Higgs boson and a top quark in 13 TeV proton-proton collisions using the ATLAS detector at the Large Hadron Collider with a data (...)
[hal-03261212] Search for lepton-flavor-violation in $Z$-boson decays with $\tau$-leptons with the ATLAS detector

A search for lepton-flavor-violating $Z\to e\tau$ and $Z\to\mu\tau$ decays with $pp$ collision data recorded by the ATLAS detector at the LHC is presented. This analysis uses 139 fb$^-1$ of Run 2 (...)
[hal-03380671] Search for Higgs boson decays into a pair of pseudoscalar particles in the $bb\mu\mu$ final state with the ATLAS detector in $pp$ collisions at $\sqrt s$=13 TeV

This paper presents a search for decays of the Higgs boson with a mass of 125 GeV into a pair of new pseudoscalar particles, H→aa, where one a-boson decays into a b-quark pair and the other into a (...)
[hal-03402414] Measurement of the energy asymmetry in $t{\bar{t}}j$ production at $13\,$TeV with the ATLAS experiment and interpretation in the SMEFT framework

A measurement of the energy asymmetry in jet-associated top-quark pair production is presented using $139\,\mathrm fb^-1$ of data collected by the ATLAS detector at the Large Hadron Collider (...)
[hal-03326110] The ATLAS inner detector trigger performance in pp collisions at 13 TeV during LHC Run 2

The design and performance of the inner detector trigger for the high level trigger of the ATLAS experiment at the Large Hadron Collider during the 2016–2018 data taking period is discussed. In (...)
[hal-03402336] Measurement of inclusive charged-particle b-jet production in pp and p-Pb collisions at $ \sqrt{s_{\mathrm{NN}}} $ = 5.02 TeV

A measurement of the inclusive b-jet production cross section is presented in pp and p-Pb collisions at $ \sqrts_\mathrmNN $ = 5.02 TeV, using data collected with the ALICE detector at the LHC. (...)
[hal-03178504] Test of lepton universality in beauty-quark decays

The Large Hadron Collider beauty collaboration reports a test of lepton flavour universality in decays of bottom mesons into strange mesons and a charged lepton pair, finding evidence of a (...)

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Petr C. (2015), How to make heritage site tourists become monument visitors, Tourism Management, Vol. 51, December, 247-262.

Petr C., R. Belk and A. Decrop (2015), Videography in Marketing Research : Mixing Art and Science, Arts Marketing : an International Journal, 5(1), 73-102

Petr C. (2014), Hotels : The Human Dimension of Hospitality, Book Review, International Journal of Contemporary Hospitality Management, 26(1), 156-158.

Gueguen N., Petr C. et Jacob C. (2010), Media richness and Internet exploration, International Journal of Tourism Research, 12(3), 303-305.

Petr C. et Hess-Miglioretti A. (2010), La méthode des tables d’information : un renouvellement grâce à Internet ?, Décision Marketing, N°57, 1-12.

Petr C. (2009), Fame is Not Always a Positive Asset for Heritage Equity ! Some Clues from Buying Intentions of National Tourists, Journal of Travel and Tourism Marketing, Volume 26, Issue 1, 1-18.

Bourgeon-Renault D., Urbain C., Gombault A., Le Gall-Ely M., Petr C. (2009), Gratuité et valeur attachée à l’objet de consommation culturelle : le cas des musées et des monuments, Décision Marketing, n°54, Avril-Juin, 51-62.

Le Gall-Ely M., Urbain C., Bourgeon-Renault D., Gombault A., Petr C. (2008), La gratuité : un prix !, Revue Française de Gestion, N°128 (6), 35-51.

Bourgeon-Renault D., Petr C., Gombault A., Le Gall-Ely M., Urbain C. (2007), Les effets positifs de la gratuité sur le processus de décision du consommateur : le cas de la visite des musées et des monuments, Revue Française de Marketing, Décembre, N°215, 5/5, 57-79.

Petr C. (2007), Why occasional theatre attendance do not subscribe in France ?, International Journal of Arts Management, 9(2), p. 51-61.

Le Gall-Ely M., Urbain C., Gombault A., Bourgeon-Renault D., Petr C. (2007), Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments, Recherche et applications en Marketing, 22(2), 23-38.

Le Gall-Ely M., Urbain C., Bourgeon-Renault D., Gombault A., Petr C. (2007), Free admission in museums and monuments : An exploration of some perceptions of the audiences, International Journal of Nonprofit and Voluntary Sector Marketing, 13(1), 57-72

Petr C. (2006), Why occasional theatre attendance do not subscribe in France ?, International Journal of Arts Management, 9, winter (2), 20 pages.

Guéguen N., C. Petr (2006), Odors and consumer behavior in a restaurant, International Journal of Hospitality Management, vol. 25, 335-339.

Petr C., N. Guéguen (2006), Beginner Research on Tourism and the Tourist : Beware of words and carricatures !, Tourism Analysis, volume 11, 14 pages.

Bourgeon-Renault D., M. Le Gall-Ely, A. Gombault, C. Petr et C. Urbain (2006), An experiential approach to the consumption of art and culture : the case of museums and monuments, International Journal of Arts Management, 9, autumn (1), 35-47.

Guéguen N. , C. Petr (2005), Prix à terminaison 9 et influence du comportement d’achat : une évaluation lors d’une vente en porte-à-porte, La Revue des Sciences de Gestion, n°214-215, 55- 62.

Ouvrages

Petr C. (2015), Le Marketing du Tourisme, Edition : Dunod, collection Topo, 128p, 2nde édition.

Petr C. et G. Boulbry (2015), 10 cas de communication, Edition : Dunod, 1ière édition.

Clarke A., Chen W. et Petr C. (2011), L’accueil international : concepts et cas de management, Edition : De Boeck, 446 pages

Petr C. (2011), Marketingul Turismului, Edition : C.H. Beck, Afaceri, 120p. [Ouvrage « Le Marketing du tourisme » traduit en Roumain]

Petr C. (2010), Le Marketing du Tourisme, Edition : Dunod, collection Topo, 128p.

Gombault A., Petr C., Bourgeon-Renault D., Le Gall M. et Urbain C. (2006), La gratuité des musées et des monuments côté publics Représentations, projets d’usage et comportements des publics, Edition : La Documentation Française, collection « Questions de Culture », 415p.

Chapitres d’ouvrage

Bourgeon-Renault D., A. Gombault, S. Debenedetti et C. Petr (2014), Introduction générale de l’ouvrage, Edition : Dunod, ouvrage coordonné par le Professeur D. Bourgeon-Renault, Paris. [Deuxième édition, 1ière édition en 2009].

Petr C. (2014), Faire une étude de public, Marketing de l’Art et de la Culture, Edition : Dunod, ouvrage coordonné par le Professeur D. Bourgeon-Renault, Paris. [Deuxième édition, 1ière édition en 2009].

Gauzente C., P. Kuntz-Cosperec et C. Petr (2014), La place des médias sociaux dans la communication des institutions culturelles : une étude exploratoire, Internet : Interactions et Interfaces, L’Harmattan, 211-225.

Petr C. et E. N’Gary (2014), L’œuvre vue à travers une tablette mobile : quid des comportements d’appropriation culturelle et des modes de reception artistique, Internet : Interactions et Interfaces, L’Harmattan, 227-247.

Petr C. (2012), Des consommateurs aux consommations : vers un changement de référentiel ?, Marketing : nouveaux enjeux, nouvelles perspectives, Edition : Presses Universitaires de Rennes.

Petr C. (2010), E-tourisme : L’influence des technologies de l’information sur le consommateur, Consommateur et consommation touristiques : Comprendre les comportements du touriste pour améliorer son efficacité marketing, Edition : De Boeck.

Petr C. (2010), L’abonnement au théâtre : des mythes de la fidélité aux pistes d’une fidélisation véritable, Marketing des activités culturelles, Edition : Viubert, ouvrage collectif sous la direction de I. Assassi, D. Bourgeon-Renault et M. Filser.

Petr C. (2009), Faire une étude de public, Marketing de l’Art et de la Culture, Edition : Dunod, ouvrage coordonné par le Professeur D. Bourgeon-Renault, Paris, 107-135.
Ouvrage ayant reçu une distinction par l’Académie des Sciences Commerciales (15 avril 2010)

Gombault A. et Petr C. (2008), La réputation des musées et des monuments superstars, Patrimoine et Mondialisation, Collection « Administration et aménagement du territoire », Edition : L’Harmattan, 15 pages.

Petr C. (2006), Interprétation du discours et perspective sémiotique : du schéma narratif au carré sémiotique, Interprétation de discours, sous la direction scientifique du Professeur Philippe Robert-Demontrond, Edition : Apogée, Rennes.

Petr C. (2004), Etudier les comportements : pratiques de collecte et d’analyse des observations comportementales, Observation et Expérimentation, sous la direction scientifique du Professeur Philippe Robert-Demontrond, Edition : Apogée, Rennes.

Petr C. (2002), Marketing Direct et information géographique, Le géomarketing, méthodes et stratégies du marketing spatial, sous la direction scientifique du Professeur Gérard Cliquet, Collection : Lavoisier, série « Aménagement et gestion du territoire », Edition : Hermès, Paris.

En langue anglaise

Petr C. (2016 – forthcoming in september), New Trends in Travel Marketing (new issues and changes during the past 10 years), SAGE International Encyclopedia of Travel and Tourism, on the behalf of Linda Lowry and J. Geoffrey Golson, publication in September

I.G.A.O. Suryawardani, A. Suryawan Wiranatha, C. Petr (2016), Factors Affecting Willingness of Foreign Tourists to Spend Money in Benefiting Local People, in Development of Tourism and the Hospitality Industry in Southeast Asia, Purnendu Mandal and John Vong (Eds), Managing the Asian Century, 13-36.

Petr C. (2009), E-tourist behaviour : The influence of IT on consumer behaviour in a tourism context, in Handbook of Tourist Behavior : Theory & Practice, (eds.) Metin Kozak & Alain Decrop, Edition : Routledge, 26 pages.

Petr C. (2006), Direct marketing and geographic information, Geomarketing : Methods and Strategies in Spatial Marketing, (ed.) Gérard Cliquet, ISTE, London.
Traduction du chapitre d’ouvrage édité en 2002 en langue Française.

Vidéographie

Petr C. (2015), Experiencing Contemporary Arts : a Reexamination of Fun, Feeling and Fantasy, (23m), , First presentation at the Association of Consumer Researc( ACR), North American Conference in New Orleans, November.
https://acrwebsite.org/search/view-acr-film.aspx?Id=172

Conférences nationales

Petr C. (2016), L’effet réflexif salvateur du pouvoir grossissant d’une étude exploratoire sur une nouvelle pratique managériale : le cas des chartes éditoriales sociales, Les Etats Généraux du Management (EGM 2016) : L’impact de la recherche en Gestion, 26 et 27 mai, Toulouse.

Bourgeon-Renault D., M. Derbaix M., E. Jarrier, et C. Petr (2016), Transmédia et Expérience de consommation, 2ième journée de recherche en Marketing du Grand, Reims, 1er Avril.

Ertus P., C. Petr, et C. Jacob (2016), A quoi le consommateur associe les « produits du terroir » ? proposition d’une typologie, 2ième journée de recherche en Marketing du Grand, Reims, 1er Avril.

Petr C. (2015), Les chartes éditoriales sociales sur Internet : perception et pertinence pour l’organisation, 13ième séminaire de Marsouin, Usage & NTIC, St Jacut de la Mer (22), 21-22 mai.

Paris F. et C. Petr (2015), Le pouvoir émotionnel des promotions monétaires : un prix réduit, ce n’est pas qu’une question d’argent, (JRMGE1) Journée de Recherche en Marketing du Grand Est, 27 mars, Dijon.

Conférence internationale

Bourgeon-Renauld D., Petr C. and E. Jarrier (2015), Le « transmédia » au service de la médiation dans le domaine des arts et de la culture : Quand Internet est la clef d’entrée !, AIMAC (Association Internationale du Management des Arts et de la Culture) , Aix-Marseille, 26th-1 July