The expertise of M@rsouin
60 researchers in 4 universities and 3 schools
Gathers Breton laboratories sharing two common features :
The study of Internet « usages » and Human and Social Sciences expertise
4 main fields of research
How digital technologies contribute to and transform new forms of learning.
New technologies enable the creation of new sociability, new sharing processes, new information and knowledge production, new media.
How can new digital technologies help public policy makers decide and citizen control.
Economic impact of digital technologies, e-commerce development, network economics.
Diversity of expertise, methodology and knowledge
An observatory (OPSIS), an experimental laboratory on human factors (LOUSTIC) and multidisciplinary research groups (Economics, Communication studies, Social Cognitive Psychology, Education Science, Management Science, Political Science, Ergonomy, Sociology) able to :
- Conduct research programs
- Evaluate public policies
- Collaborate with business in a user-oriented conception process
M@rsouin is able to coordinate and integrate various approaches :
User centric research process
Observation in real, context-specific situations,
tests in laboratory,
target users as regard to issues and needs addressed.
Ability to bring expertise’s at each stage of the conception process.
Couples academic resarch topics and surveys to produce original and meaningful analysis.
Building questionnaires, sampling, through quotas to guarantee representativeness.
Rigorous and up to date sampling in depth questionnaires.
pre-test, pilot studies, users needs,
cleaning database, statistical analysis (cross and frequency tab) specific treatment, multivariate analysis (typology, factorial analysis), econometrics.
Usages tested in real context
LOUSTIC has three areas / platforms to optimize the creation of
innovative technological products.
and to allow for :
The development of methods of observation
Collecting and analyzing data
The design of models and prototypes
The recommendations for product improvement.
The different dimensions of acceptability are analyzed along four dimensions :
Individual : usefulness, usability, preferences,
Social : beliefs, values, cultural brands
Economic : costs and market analysis
Legal : analysis of interactions between law