The OMNI Observatory

Mise à jour

Omni is Marsouin’s Observatory for the study of digital technology and innovation. The Omni team offers bespoke services covering problem definition, data collection and analysis to help you understand the mechanisms and challenges of society’s digital transformation.

Questioning

  • Assistance with problem definition
  • State of the art
  • Benchmarking
  • Defining objectives and indicators

Data collection

  • Designing surveys and studies (qualitative, quantitative, hybrid, innovative)
  • Web scraping
  • Digital diagnostics

Analysing

  • Data processing and cleaning
  • Statistical analyses and models
  • Interpretation of analyses
  • Presentation in the form of tables and graphs
  • Synthesis of analyses

Evaluating

  • Longitudinal monitoring (data collection)
  • Impact assessment (experimental and quasi-experimental methods)
  • Identification of differentiated effects (target groups, regions and uses)
  • Cost-benefit and cost-effectiveness analysis
  • Summary of results

Utilise

  • Decision support (summaries, recommendations)
  • Training
  • Participation in public debate (conferences, round tables, opinion pieces)
  • Scientific dissemination

In 2018, Omni was awarded the Carnot-TSN label.
Video presentation of OMNI: watch.

OMNI leads the OMNI-PoPu centre.