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19e Journée du Marketing Agroalimentaire, Sep 2025, Montpellier, France
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41ème Congrès international de l’Association Française du Marketing (AFM), IAE de Lille – University School of Management, Université de Lille ; IÉSEG School of Management, Université catholique de Lille, May 2025, Lille, France
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Marketing Management Association Spring Conference, Mar 2025, En ligne, United States
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Marketing Management Association Spring Conference, Mar 2025, En ligne, United States
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American Phygital Association Summit, Feb 2025, Paris, France
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Marketing Management Association Fall Educators’ Conference, Sep 2023, Orlando (FL), United States
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Internationalisation in Higher Education in Ireland ; Conversations on the power of inclusion, South East Technological University, Mar 2023, Waterford, Ireland
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BAM Management Knowledge and Education (MKE) Teaching Practice Conference, Jun 2022, Londres, United Kingdom
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International Society of Marketing Conference, Mar 2022, Chicago, United States
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International Society of Marketing Conference, Mar 2022, Chicago, United States
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Journal of Marketing Trends, 2022, 8 (1), pp.46-63
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3ème Atelier de Recherche "Pédagogie Numérique en Economie-Gestion", Nov 2021, Paris, France
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International Journal of Contemporary Hospitality Management, 2021, ahead-of-print (ahead-of-print), pp.109 - 131. ⟨10.1108/IJCHM-11-2020-1344⟩
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10th International Conference on Business & Economic Development (ICBED), Jun 2021, Online, France
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MMA Spring Virtual Conference, Mar 2021, Chicago, United States
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20th International Marketing Trends Congress, Jan 2021, Venice, Italy
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International Journal of Marketing Studies, 2021, 13 (3), pp.1. ⟨10.5539/ijms.v13n3p1⟩
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Journal of Strategic Marketing, 2021
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2ème Atelier de Recherche « Pédagogie Numérique en Economie-Gestion », Nov 2020, Strasbourg, France
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8th ICCMI International Conference on Contemporary Marketing Issues, Sep 2020, Virtual conference, United Kingdom
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MMA Annual Spring Conference, Mar 2019, Chicago, United States
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The Journal of Research in Emerging Market, 2019, 1 (1), pp.24-37. ⟨10.30585/jrems.v1i1.327⟩
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International Journal of Retail and Distribution Management, 2018, 46 (9), pp.802-819. ⟨10.1108/IJRDM-05-2017-0111⟩
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Gestion et management. Université d’Angers, 2018. Français. ⟨NNT : 2018ANGE0016⟩
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International Conference on Advances in Business, Management, and Law (ICAMBL)., 2018, Dubai, United Arab Emirates
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International Conference on Advances in Business, Management, and Law (ICAMBL), 2018, Dubaï, Émirats arabes unis
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TTRA Europe Chapter Conference, 2017, Angers, France
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15th Annual International Conference on Marketing, 2017, Athènes, Greece
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MMA Annual Spring Conference, 2017, Chicago, United States
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Journée des Doctorants Granem, 2016, Angers, France
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45th EMAC annual conference : Marketing in the age of data, 2016, Oslo, Norway
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Journée des Doctorants Granem, 2015, Angers, France
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Journée des Doctorants Granem, 2014, Angers, France
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Séminaire Granem, 2014, Angers, France
Danielle Lecointre