Rozenn Perrigot

Enseignant chercheur à l’Université Rennes 1

Retrouvez Rozenn Perrigot sur les sites suivants :

www.center-franchising-retail-service-chains.com

www.chaire-franchise-commerce-reseau.fr

Voir en ligne :

Laboratoire :

CREM

Discipline :

Sciences de gestion

Thèmes de recherche :

I am interested in franchising, retail and service chains through different approaches including Business approaches (entrepreneurship, management, marketing, organizational behavior, strategy, etc.), Economics approaches (industrial economics, information and communication technology economics) and Law approaches (competition law, contract law).

My current research as well as teaching activities deal with the following topics :

- micro and social franchising (with a focus on emerging markets among which African countries)

- organizational forms (franchising, company ownership, plural form, multi-unit franchising),

- chain management (organizational and technical know-how, franchisor/franchisees relationships, franchisees’ behavior),

- chain marketing (communication on websites, on social media, on activities linked to corporate social responsibility, customers’ satisfaction),

- chain development (franchisor’s communication to attract new franchisees),

- chain strategy (E-commerce, internationalization),

- unit and chain performance (financial and non-financial performance, efficiency, survival/failure),

- conflicts within chains (European regulation, risk of reclassification of franchise contracts).

Expertise :

Franchising, retail and service chains