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Rozenn Perrigot

Enseignant chercheur à l’Université Rennes 1

Retrouvez Rozenn Perrigot sur les sites suivants :

www.center-franchising-retail-service-chains.com

www.chaire-franchise-commerce-reseau.fr

Laboratoire :

CREM

Discipline :

Sciences de gestion

Thèmes de recherche :

I am interested in franchising, retail and service chains through different approaches including Business approaches (entrepreneurship, management, marketing, organizational behavior, strategy, etc.), Economics approaches (industrial economics, information and communication technology economics) and Law approaches (competition law, contract law).

My current research as well as teaching activities deal with the following topics :

- micro and social franchising (with a focus on emerging markets among which African countries)

- organizational forms (franchising, company ownership, plural form, multi-unit franchising),

- chain management (organizational and technical know-how, franchisor/franchisees relationships, franchisees’ behavior),

- chain marketing (communication on websites, on social media, on activities linked to corporate social responsibility, customers’ satisfaction),

- chain development (franchisor’s communication to attract new franchisees),

- chain strategy (E-commerce, internationalization),

- unit and chain performance (financial and non-financial performance, efficiency, survival/failure),

- conflicts within chains (European regulation, risk of reclassification of franchise contracts).

Expertise :

Franchising, retail and service chains

Voir en ligne : Page personnelle


Publications :

Kacker R., Perrigot R. (à paraître), Retailer use of a professional social media network : Insights from franchising, Journal of Retailing and Consumer Services. [CNRS 3]

Perrigot R., Basset G., Meiseberg B. (à paraître), Resale prices in franchising : Insights from franchisee perspectives, Journal of Product and Brand Management. [CNRS 4]

Basset G., Perrigot R. (2015), Franchisees’ resale price policy facing legal, contractual and professional constraints : Insights from European and French perspectives, Research in Law and Economics, 27, 119-142. [CNRS 3]

El Akremi A., Perrigot R., Piot-Lepetit I. (2015), Examining the drivers for franchised chains performance through the lens of the dynamic capabilities approach, Journal of Small Business Management, 53, 1, 145-165. [CNRS 2]

Lawrence B., Perrigot R. (2015), Influence of organizational form and customer type on online customer satisfaction ratings, Journal of Small Business Management, 53, S1, 58-74. [CNRS 2]

Mignonac K., Vandenberghe C., Perrigot R., El Akremi A., Herrbach O. (2015), A multi-study investigation of outcomes of franchisees’ affective commitment to their franchise organization, Entrepreneurship Theory and Practice, 39, 3, 461-488. [CNRS 1]

Perrigot R., Hussain D., Windsperger J. (2015), An investigation into independent small business owners’ perception of franchisee relationships, International Journal of Retail & Distribution Management, 43, 8, 693-711. [CNRS 3]

Perrigot R., Oxibar B., Déjean F. (2015), Corporate social disclosure in the franchising sector : Insights from French franchisors’ websites, Journal of Small Business Management, 53, 2, 321-339. [CNRS 2]

Perrigot R., Basset G., Briand D., Cliquet G. (2014), Network uniformity and risk of reclassification of the franchise contract, International Journal of Retail & Distribution Management, 42, 10, 884-901. [CNRS 3]

Piot-Lepetit I., Perrigot R., Cliquet G. (2014), Impact of the industry on franchise chain efficiency : A meta-DEA and context-dependent DEA approach, Journal of the Operational Research Society, 65, 1692-1699. [CNRS 2]

Piot-Lepetit I., Perrigot R., Cliquet G. (2014), Organizational form and efficiency of franchise chains, International Journal of Retail & Distribution Management, 42, 7, 671-684. [CNRS 3]

Branellec G., Perrigot R. (2013), Franchising and e-commerce : A law-marketing approach of issues linked to exclusive territories, published in French under the title : “Franchise et e-commerce : Une approche droit–marketing des problématiques liées à l’exclusivité territoriale”, Décisions Marketing, 71, 31-44. [CNRS 3]

Hussain D., Perrigot R., Mignonac K., El Akremi A., Herrbach O. (2013), Determinants of multi-unit franchising : An organizational economics framework, Managerial and Decision Economics, 34, 161-169. [CNRS 3]

Kosová R., Lafontaine F., Perrigot R. (2013), Organizational form and performance : Evidence from the hotel industry, Review of Economics and Statistics, 95, 4, 1303-1323. [CNRS 1]

Perrigot R., Basset G., Briand D., Cliquet G. (2013), Uniformity in franchising : A case study of a French franchise network with several franchisees having their own website, Journal of Marketing Channels, 20, 1-2, 99-119.

Perrigot R., López-Fernández B., Eroglu S. (2013), Intangible resources and plural form as drivers of franchise internationalization : Examination within a two-Country perspective, Journal of Small Business Management, 51, 4, 557-577. [CNRS 2]

Perrigot R., Pénard T. (2013), Determinants of e-commerce strategy in franchising : A resource-based view, International Journal of Electronic Commerce, 17, 3, 109-130 [CNRS 2].

Perrigot R., Herrbach O. (2012), The plural form from the inside : A study of franchisees’ perceptions about the existence of company-owned outlets within their network, International Journal of Retail & Distribution Management, 40, 7, 544-563. [CNRS 3]

Perrigot R., Kacker M., Basset G., Cliquet G. (2012), Antecedents of early adoption and use of social networks for stakeholder communications : Evidence from franchising, Journal of Small Business Management, 50, 4, 539-565. [CNRS 2]

El Akremi A., Mignonac K., Perrigot R. (2011), Opportunistic behaviors in franchise chains : The role of cohesion among franchisees, Strategic Management Journal, 32, 9, 930-948. [CNRS 1*]

Perrigot R., Basset G., Cliquet G. (2011), Multi-channel communication : the case of Subway attracting new franchisees in France, International Journal of Retail & Distribution Management, 39, 6, 434-455. [CNRS 3] Highly Commended Award Winner at the Literati Network Awards for Excellence 2012.

Perrigot R., Herrbach O., El Akremi A. (2011), The impact of the plural form on organizational know-how mastery by franchisors, published in French under the title : “L’impact de la mixité sur la maîtrise des savoir-faire organisationnels des franchiseurs”, Economies et Sociétés, 13, 6, 1007-1024. [CNRS 4]


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